AnastasiaCottone

02 — The challenge

Communicating a personalised, science-based approach to food while standing out from the aggressive language of the "crash diet" industry, and building trust with people looking for sustainable change rather than a temporary restriction.

03 — The solution

A fresh, natural art direction built around the claim "Eat well, live well", with a green palette and photography of real ingredients. The journey guides visitors from the philosophy of the method to the services — all the way to booking an appointment at one of the three practices.