Portfolio of

Lorenzo

Cerato

WorkBrand Identity

PersonalLogo

ClientLorenzo CeratoYear2024CategoryBrand Identity

01 — Intro

AlettermarkthattellswhoIamandhowIwork.Itreflectsmyphilosophypreciseandessential.

02 — The challenge

Condensing my professional identity into a single mark without slipping into generic territory. The logo had to work as a signature, not a decoration.

03 — The solution

The mark is built on the letter "L", broken into two parallelogram shapes that interact through the contrast between positive and negative space. The construction follows a diagonal grid with constant-angle axes, giving the mark a sense of forward motion. The absence of curves reduces it to pure vector geometry — scalable without loss of legibility from favicon to large format.

Services

  • Creative direction
  • Logo Design
  • Visual system

Stack

  • Figma
  • Illustrator

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together?

Version

© 2026

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